MINISTRY SPOTLIGHT: Way Media Inc. (WayFM)
Summary: The Way Media (WayFM) began in 1986 to influence people to love and follow Jesus through radio and the media industry. They do this through contemporary Christian music, social media content and online listening formats. WayFM also offers: (1) daily scripture email subscribers who request it. This mirrors an on air feature and is supported by social media. (2) Offers of free Bibles through a partnership with Tyndale House Publishers, to all those who request one. (3) a devotional titled, “The World’s Biggest Small Group”, centering around a biblical theme, with messages by well-known personalities to help users grow in their faith. More than 50,000 participants have joined this program. (4) Producing live concerts and events annually through its local stations. (5) Service projects of its staff and listener communities, like building homes for Habitat for Humanity, feeding the homeless and playing games with children in hospitals. (6) and each month it offers at least 50 free announcements for nonprofit organizations that have small or little marketing budgets. WayFM’s aim is to be a faith-based media leader to this generation’s youth and young adult culture to love and follow Jesus.
MinistryWatch Financial Efficiency Rating: 2 Star (out of a possible 5 Stars)
MinistryWatch Transparency Grade: A
ECFA Member? Yes
Revenue in Most Recent Year Available (2019): $17,285,546
Five-Year Revenue Trend: Increasing (more than 31 percent change)
Percent of Revenue WayFM Spends on Fundraising: 13 percent
Percent Peer Group Spends on Fundraising: 6 percent
President: John Scaggs (Recently departed. Read more here.)
President’s Salary and Other Compensation: $256,039
Complete MinistryWatch profile for the Way Media can be found here.
Find recent MinistryWatch articles mentioning the Way Media here.
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