Christian Ministry Executives Optimistic about Increased Revenue in Next 12 Months
Editor’s Note: With this article, MinistryWatch is begins a new initiative. Every quarter, we will survey the senior executive of the 1000 largest Christian ministries in the nation. We will then produce a series of stories based on their responses. This story is the first in that series.
Over the next 12 months, a majority of the chief executive officers of Christian ministries believe their revenue will increase.
According to the first quarterly survey of ministry leaders conducted by MinistryWatch, 43% of respondents said they expect revenue to increase by between 1 and 10%, while 15 percent of answers showed that executives expect their ministry’s revenue to increase at least 10% or more.
MinistryWatch also asked about the revenue in the previous year and 72% of respondents said that their revenue had increased in the last 12 months.
Half of those said the ministry revenue had increased more than 10 percent.
About 11% of ministry leaders reported that revenue remained flat last year. That contrasts with expectations of nearly 23% of leaders who think revenue will remain flat over the next twelve months.
Most are clearly optimistic about the coming year’s revenue, but some did report an expectation that giving to their ministry will decrease.
Fifteen percent think it is likely to go down by less than ten percent, while just over 1% think they may see a reduction of 10% or more.
More leaders reported a reduction in giving over the last twelve months. Sixteen percent of leaders reported seeing a reduction in giving during that time period.
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A recent report by the Fundraising Effectiveness Project showed that while donations to charities are typically increasing in the United States, the number of donors making those donations is shrinking.
New donor acquisition and retention has resulted in donor counts going down by roughly seven percent, the report showed.
This is the first quarter MinistryWatch has conducted its survey of ministry leaders.
The survey was sent to the senior executive of the nation’s largest 1,000 Christian ministries by email. We received 79 responses, primarily from CEOs.