The Salvation Army’s 2022 Red Kettle fundraising campaign declined for the third year in a row this past holiday season, tallying just more than $102 million, a 19.1% falloff from the pre-pandemic high of $126.1 ...
The Salvation Army’s annual holiday fundraising campaign, extended beyond the typical Red Kettle season for a second consecutive year, eclipsed a half-billion dollars during 2021 thanks to big gains in major gifts and monthly giving.
Online donations doubled and mail-in donations spiked 49 percent as The Salvation Army raised a half-billion dollars this past holiday season.
According to the Non Profit Times, the Salvation Army “will place smart chips and QR codes on red kettle signs across the country, allowing shoppers to ‘bump’ or scan their phone to make a customizable ...