Nonprofits Raise Record Amount on Giving Tuesday Despite Inflation Pressures
Nonprofit organizations raised a record $3.1 billion on Giving Tuesday this year despite donors facing economic pressures, including inflation.
“Whatever it is that people are experiencing, they were as generous as they had the capacity to be,” said GivingTuesday CEO Asha Curran.
#Giving Tuesday started as a hashtag to promote fundraising and became an independent nonprofit in 2020.
The 2022 campaign marked the 10th anniversary of the day set aside for giving after the post-Thanksgiving shopping frenzy of Black Friday and Cyber Monday.
One large Giving Tuesday participant, The Salvation Army, brought in more than $2.7 million in online gifts, with Sam’s Club offering to match gifts up to $1 million, The Chronicle of Philanthropy reported. Another nonprofit that helps people who have aged out of foster care, One Simple Wish, raised about $50,000 to be distributed in small grants for items like clothing and gas cards.
This year’s total represented an increase of 15% over 2021 and more than 25% over 2020, Giving Tuesday reported. About 37 million Americans participated.
The Giving Tuesday organization also is conducting a campaign to raise $26 million over five years to expand its giving database.
Main photo: Giving Tuesday / Pexels
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