MINISTRY SPOTLIGHT: Live Action
Summary: Live Action began in 2008 to advocate the human rights of preborn children. Its staff of about 20 people engages in lobbying activities to influence public opinion and legislative bodies, creates educational media campaigns, uses visual storytelling, and conducts investigative reporting. Live action also has on its website a significant resource list and links for abortion-minded women, those wanting training to help in various ways, and for healing after abortion. Live Action has more than 6 million social media followers and 1.7 billion lifetime video views. The ministry also claims to reach up to 100 million people per month through its media activities. Live Action is also related to “Live Action Advocate,” which is more solely focused on political advocacy. The aim of Live Action is to change the attitudes, spirit and minds about abortion and human dignity.
MinistryWatch Donor Confidence Score: 63 (out of a possible 100 – “Give With Caution”)
MinistryWatch Financial Efficiency Rating: 1 Star (out of a possible 5 Stars)
MinistryWatch Transparency Grade: D
ECFA Member? No
Revenue in Most Recent Year Available (2020): $7,476,280
Five-Year Revenue Trend: Significantly Increasing (by about 138 percent change)
Percent of Revenue Live Action Spends on Fundraising: 16 percent
Percent Peer Group Spends on Fundraising: 8 percent
CEO/President: Lila Rose
President’s Salary and Other Compensation: $161,712
A complete MinistryWatch profile for Live Action can be found here.
Find recent MinistryWatch articles mentioning Live Action here.
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