The Consumer Data Industry Association is alerting consumers about the ill effects of a California proposal allowing people to easily remove their information from the files of data brokers.
If rushed, S.B. 362 could challenge nonprofits’ direct mail fundraising efforts.
A bill making its way through the California state legislature might allow consumers to delete their information from data compilers’ databases. Once removed, that information would be unavailable to both commercial marketers and nonprofit fundraisers.