Ministry Spotlight: Charlotte Rescue Mission

Revenue plunged and reserves turned negative after 2024 leadership change.

Charlotte Rescue Mission, a homelessness and addiction outreach ministry, suffered a significant drop in revenue last year, according to its most recent Form 990.

Photo by Charlotte Rescue Mission via Google Photos.

Charlotte Rescue Mission (CRM) has a 1-Star Financial Efficiency Rating across all categories: fund acquisition, resource allocation, and asset utilization. This puts the ministry in the bottom 20% for financial efficiency compared with other homeless shelters and rescue missions.

MinistryWatch determines financial efficiency by how well a ministry is able to get the most money out of the least amount of resources. The three categories break down the ways an organization raises funds, spends its money, and uses its assets to further its operations.

Since 1938, CRM’s goal has been to “facilitate whole-life transformation from the inside out” and “break the vicious cycles of addiction.” CRM aims to bring relief and recovery to addicts through three core programs: Rebound for men, Dove’s Nest for women, and Recovery Living for lifestyle.

CRM also provides job opportunities to program graduates at the nonprofit Community Matters Café.

In 2024, CRM had a major leadership change when then-President and CEO Tony Marciano named Trina Fullard as his successor. Fullard had served as CRM’s chief program officer for three years prior.

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Since Fullard’s appointment, CRM’s finances have shifted significantly, particularly in revenue and savings. In 2024, the ministry generated nearly $19 million in revenue and had about $2.3 million in cash assets. By 2025, revenue had fallen to less than $11 million, and cash assets had dropped to less than $900,000. CRM’s savings ratio fell from 31% to a deficit of 50%, and its reserve accumulation rate dropped from 12% to -13%. However, the ministry’s fundraising costs rose from 12% in 2024 to 21% in 2025.

MinistryWatch contacted Charlotte Rescue Mission about these changes but did not receive a response.

According to CRM’s website, the ministry “does not rely on government or United Way money and is completely funded by private donations.” However, the organization’s Form 990 shows CRM received $1,735,580 in government grants in 2025.

Charlotte Rescue Mission has a C Transparency Grade — it files a public Form 990 and posts audited financial statements, but is not a member of the ECFA.

MinistryWatch Donor Confidence Score: 50 (out of a possible 100) “Exercise Caution”

MinistryWatch Financial Efficiency Rating: 1 Star (out of a possible 5 Stars)

MinistryWatch Transparency Grade: C

ECFA Member? No

Revenue in Most Recent Year Available: $10,967,315

Five-Year Revenue Trend: Decreasing (by about 18%)

Percent of Revenue Spent on Fundraising: 14%

Percent of Revenue Peer Group Spends on Fundraising: 9%

CEO/President: Trina Fullard

President’s Salary and Other Compensation: $82,015

A complete MinistryWatch profile for Charlotte Rescue Mission can be found here.