Why the Generations Approach Generosity Differently

Generosity appears to be alive and well in the Christian community today. In fact, almost nine in 10 practicing Christians (88%) say that generosity is either “extremely” or “very” important to them, and one-third (32%) feels very satisfied with their personal generosity, with Millennials leading the way in this respect (45%). Yet financial giving rates alone belie their apparent enthusiasm: Only 13 percent of Millennials and even fewer Gen Z (6%) give money on a frequent basis. Why the gap? It may seem like a glaring discrepancy—but it is actually an indication of how approaches to generosity evolve across generations.