Fundraising report shows small donations continue to fall, but major donors are giving more
The number of donors plummeted 4.5% during 2024, with fundraising saved only by major and supersized donors providing more support, according to new data from the Fundraising Effectiveness Project (FEP).
The number of donors to charities grew by a projected 10% during the first quarter of 2021 compared to the first quarter of 2020, while the retention of new donors grew by 13.6% during the ...
The New York-based digital marketing consulting firm Whole Whale predicts that #GivingTuesday will raise $605 million this year, which would be an 18-percent increase compared to 2019.