The “He Gets Us” campaign – Tag – MinistryWatch
EDITOR’S NOTEBOOK: A Church Owns Its Past, and Remembering The “I Found It” Campaign
November 4, 2022
MinistryWatch President Warren Smith comments on one or more stories in the week’s news, adding an additional perspective or, sometimes, a behind-the-scenes look at how the story came to be.
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A $100-M Ad Campaign Wants to Fix Jesus’ Image, But Will It Work?
The “He Gets Us” campaign will culminate with Super Bowl ad
November 1, 2022
Launched earlier this year, the “He Gets Us” campaign, which features black-and-white online videos about Jesus as a rebel, an activist or a host of a dinner party, has had more than 300 million views, ...
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Christian Foundation Launches $100 Million Media Campaign Aimed At Skeptics
But some media experts are skeptics about such campaigns
March 24, 2022
A $100 million media campaign is attempting to attract people who are skeptical about Christianity but may relate to Jesus by highlighting his upbringing as a homeless, bullied son of a teenage mother.
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