The first time she saw an ad for “He Gets Us,” a national campaign devoted to redeeming the brand of Christianity’s savior, Jennifer Quattlebaum had one thought on her mind. Show me the money.
The “He Gets Us” campaign will culminate with Super Bowl ad
Launched earlier this year, the “He Gets Us” campaign, which features black-and-white online videos about Jesus as a rebel, an activist or a host of a dinner party, has had more than 300 million views, ...
But some media experts are skeptics about such campaigns
A $100 million media campaign is attempting to attract people who are skeptical about Christianity but may relate to Jesus by highlighting his upbringing as a homeless, bullied son of a teenage mother.