Phil Cooke writes often about media and leadership issues. His book “One Big Thing: Discovering What You Were Born to Do” helps you find the great purpose and calling for your life – and was named by the Washington Post as one of the Top Five Business Books for 2012. His book, “Unique: Telling Your Story in the Age of Brands and Social Media” is changing the way churches, ministries, and nonprofits engage today’s culture with their story. Co-written with Jonathan Bock, “The Way Back: How Christians Blew Our Credibility and How We Win it Back” takes a hard look at why today—particularly in the media—Christians are dismissed as irrelevant.