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Business For Ministry Leaders

Fundraising Firm Amergent Acquired By Moore

Direct response fundraising firm Amergent has been acquired by Moore, but will continue to market products and services under its own brand. Moore will make available Amergent products and services to existing clients. Terms of the deal were not disclosed.

Based in Peabody, Mass., the 40-year-old Amergent is a direct response fundraising firm with an emphasis on food banks, healthcare institutions, faith-based organizations, advocacy, and conservation groups. It also has a constituent relationship management tool, Amergent Portfolio™ Software.

Amergent uses proprietary analytics tools to cultivate donor relationships and grow programs with multi-channel fundraising campaigns that include direct mail, email, and online giving. The firm recently has expanded research into donor-advised funds.

Jack Doyle will continue as chief executive officer of Amergent, reporting to Gretchen Littlefield, chief executive officer at Moore. Rick Hohman will continue to serve as chief operating officer.

“Amergent has some of the best talent and analytic solutions in the industry,” said Littlefield. “The Amergent analytic tools are the best in the industry in identifying where clients should be making an investment and predicting their return on that investment. Amergent is positioned for accelerated growth as we partner our data solutions with their analytic tools,” she said.

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“We have some of the greatest marketing and analytic minds in the direct marketing industry, and as part of Moore, we will be able to offer new services to our clients,” said Doyle. “We look forward to working with other Moore clients who will benefit from our analytics and Portfolio Software.”

Moore, headquartered in Tulsa, Okla., and Washington, D.C., is one of the largest firms in the fundraising space. It is comprised of 37 companies with 3,000 employees. The organization provides services including strategic consulting, creative development, media planning and buying, research and analytics, production management and product fulfillment, database services, and public relations to nonprofit, association, commercial, and government clients, and is a key contributor to strengthening these sectors.

Paul Clolery

Paul Clolery is vice president and editorial director of NPT Publishing Group and The NonProfit Times, the leading business publication for the charitable, tax-exempt sector.