Pro-life organization Preborn! recently earned MinistryWatch’s 2024 “Shining Light” Award.
Photo by Dave Goudreau / Unsplash / Creative Commons
“Shining Light” awards are reserved for ministries with a 5-Star financial efficiency rating, an A Transparency Grade and a 100% Donor Confidence Score—the highest in each of our three categories. PreBorn! met all of these criteria in 2024.
Only 18 of the more than 1000 ministries in the MinistryWatch database qualified as a Shining Light. We consider these 18 ministries to be “truly the best of the best when it comes to transparency, accountability, and financial efficiency.”
PreBorn! is a nonprofit that supports pregnancy clinics through digital marketing, grants for ultrasound machines, evangelism outreach training, and more.
According to its annual report, in 2023, PreBorn! saved more than 59,000 babies, placed 83 ultrasound machines, and trained over 2,000 people in evangelism outreach.
In addition, in 2023, the organization had a revenue of $34.7 million, growing from $7.7 million in 2019. Its total expenses in 2023 were $24.7 million. PreBorn! spends 83% of its revenue on programing and just 3% on fundraising costs.
Dan Steiner, president of Preborn!, told MinistryWatch one of the main reasons for the organization’s recent rise in revenue is that it wants to reach more women online. As digital access to abortion has risen, more women are ordering chemical abortions online.
“We’re in the process of trying to raise funds to market against the abortionists online. Planned Parenthood spends $81 million a year on the internet reaching women. We’ve got a big problem and we need big money to do it…we have to grow aggressively year over year,” Steiner said.
The ministry has $17.6 million in net assets, giving it a 3-Star Asset Utilization Rating.
Steiner notes that the organization’s rise in net assets corresponds with its rise in revenue. Additionally, the reason for its current high assets is a recent investment in a building project. The organization is in the process of building “a training center for pregnancy clinics across the nation to become equipped to fight digital abortion.” Currently, the building is under construction.
PreBorn! makes both its Form 990s and audited financials available to the public.
MinistryWatch Donor Confidence Score: 100 (out of a possible 100) “Give With Confidence”
MinistryWatch Financial Efficiency Rating: 5 Stars (out of a possible 5 Stars)
MinistryWatch Transparency Grade: A
Revenue in Most Recent Year Available: $34,747,977
Five-Year Revenue Trend: Increasing (by 346%)
Percent of Revenue PreBorn! Spends on Fundraising: 3%
Percent Peer Group Spends on Fundraising: 9%
CEO/President: Daniel Steiner
President’s Salary and Other Compensation: $317,042
A complete MinistryWatch profile for PreBorn! can be found here.
Find recent MinistryWatch articles mentioning PreBorn! here.
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