Gloo, a technology platform that describes itself as helping “build a more connected ministry”, acquired Masterworks, the marketing and fundraising company that works with ministry nonprofits. Terms of the deal were not disclosed.
Image via social media @gloo
Gloo also released Flourishing AI (FAI) Benchmark, a research-based framework designed to evaluate how well leading Large Language Models (LLMs) support human flourishing.
Masterworks
Masterworks will operate as a wholly-owned subsidiary of Gloo. Scott Beck, co-founder and CEO at Gloo, and Brad Hill, president of Gloo Media Network, will join Masterworks’ board of directors. Steve Woodworth will transition to the role of executive chairman of the board from chief executive officer at Masterworks. Bryan Brown, current president of Masterworks, will succeed him as CEO.
“This marks a defining moment for Masterworks — one that honors our legacy while accelerating our future,” said Brown via a statement. “By joining forces with Gloo, we gain the scale, technology and mission alignment to serve our clients with even greater impact. This partnership empowers us to innovate faster, integrate deeper and stay true to the Christ-centered values that have guided us from the beginning.”
Gloo serves more than 100,000 faith, ministry and nonprofit leaders and is based in Boulder, Colorado. “The combination of Masterworks’ decades of ministry insight and expertise with the Gloo digital infrastructure will be an incredible force multiplier as we work to help faith-aligned organizations connect more meaningfully and grow more sustainably,” said Beck via a statement. “It’s a privilege to welcome the Masterworks team to Gloo.”
FAI Benchmark
Flourishing AI (FAI) Benchmark, was created in collaboration with researchers from Gloo, Barna Group, and Valkyrie Intelligence. The research draws upon the published research from the Global Flourishing Study and is designed to serve leaders and organizations committed to human flourishing. The FAI Benchmark represents one of the first comprehensive assessments of AI values, measuring not just technical capabilities, but how well models support Character, Relationships, Happiness, Meaning, Health, Finances and Faith, according to a separate announcement from Gloo.
The FAI Benchmark consists of more than 1,200 curated questions drawn from academic research, professional licensing exams, existing LLM benchmarks and more. The evaluation uses both objective and subjective questions, employing multiple judge LLMs with specialized expert personas for each dimension. Model responses are judged based on both their primary dimension’s rubric as well as other dimensions that the judge LLMs deem relevant.
Key findings from the initial FAI Benchmark:
- No current model achieved a 90-point threshold for excellence in supporting human flourishing across all seven dimensions. Average model scores across individual dimensions include Character (58), Relationships (67), Happiness (65), Meaning (56), Health (72), Finances (81) and Faith (35).
- Holistically top-performing models include OpenAI o3 (72 points), Gemini 2.5 Flash (68), Grok 3 (67) and GPT-4.5 (66).
- The greatest performance gaps were found in Faith and Meaning, suggesting the need to further develop model capabilities in areas such as existential reasoning, ethical reflection and virtue-based considerations.
- Models performed best in areas like Finance and Health, with several systems such as OpenAI o3, Grok 3 and OpenAI GPT-4.1 achieving their highest scores in these categories.
The findings reveal that while models can handle practical questions about finances and health, they consistently struggle to provide meaningful guidance on life’s deeper questions, particularly related to faith, purpose and moral character. This suggests that current AI development prioritizes technical capabilities over the kind of wisdom humans need for truly flourishing lives, according to Gloo officials.
This article was originally published by The NonProfit Times.
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